In 2009 my friend Kelly Magelky and I ventured over to France to shoot some spec and promo pieces for Trek. Kelly had written a spot called 'Voices of Livestrong' where cancer survivors told their stories over footage of Lance Armstrong suffering and then persevering in the Tour de France. We also spot this piece.
Well it looks like Nike 'borrowed' the two ideas and worked them both into this spot.
Funny how the spot literally looks and sounds like both commercial ideas. Well not funny, more depressing than funny.
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