Sunday, July 11, 2010

Levi's 'Go Work'

Quick on the heels of their “Go Forth” campaign, Levi’s traces their roots in Americana a few steps deeper with their current documentary “We Are All Workers”. The Workers project aims to “empower and inspire” with their tales of the new American worker. ‘Go Work’ is the beautiful prologue to the ‘eleven part series documenting the new pioneers of Braddock, PA and the redevelopment of their town’. Australian director John Hillcoat (who also directed The Road and The Proposition) handled the theme and look of this opening piece and it lays out some unquestionably ‘Terrence Malick’ Days of Heaven aesthetics.

'Go Work'

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